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LUCKYFOX Case study

Lead-generation website

TFS Mortgages

A focused mortgage website that makes it easier to capture and act on enquiries.

TFS Mortgages needed a simple, professional site that was built around generating enquiries rather than adding clutter. The result is a responsive lead-focused site with a smoother enquiry journey and a setup that remains easy to maintain over time.

The challenge

The priority was not “just having a website” — it was creating a straightforward route for potential clients to enquire, while keeping the experience simple for visitors and practical for the business owner.

How I approached it

I designed the site around the actions that matter most: helping visitors understand the service quickly, guiding them through an enquiry form that captures useful information, and making sure the business owner receives leads without extra admin or unnecessary complexity.

What was delivered

  • Built with Laravel and Livewire for a fast, reactive feel without relying on a heavy front-end stack.
  • Created dynamic responsive enquiry forms that gently guide users while still collecting the information the business needs.
  • Kept lead handling simple by sending enquiries directly to the owner rather than building unnecessary storage or process overhead.
  • Added spam-reduction measures and left room for ongoing tuning as real-world usage develops.
  • Used reusable components so the site is easier to maintain, update, and extend over time.

What this improved

  • A clearer route from visitor to enquiry.
  • Less friction for the business owner when new leads arrive.
  • A maintainable platform that can keep improving instead of needing a rebuild for every change.

Why it matters

This work also reflects the kind of ongoing relationship Luckyfox is aiming for: not a one-off handover, but a dependable partner who can keep refining the setup as the business grows.